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Let's Talk... Bright Marketing
For Smarter Business

WHAT IS IT?

• Bright Marketing is an intensive seminar that makes businesses re-think how they get and keep customers
• The workshop is based on two of Robert Craven's books, 'Bright Marketing'. and 'Customer Is King'.

WHO IS IT AIMED AT?

• Owner-managers who are trying to grow their businesses
• People with the ambition, enthusiasm and energy to 'move on up'!
  

HOW WILL IT HELP YOU?

The interactive workshop will give you the tools to:

• Focus your marketing activities more effectively and profitably
• See your business and your products through your customers' eyes
• Use proven tools to improve your effectiveness and profitability.

BOOK NOW go to the Let's Talk page

HOW WILL YOU BENEFIT?

• Provision of a branded training workshop run by a first-class trainer for Barclays
• After the workshop, time to network You will receive tools, tips and techniques to improve your business performance.
  

MORE ABOUT THE BOOKs...

• Bright Marketing - Why people bother to buy from you? Written by Robert Craven. Foreword by John Davis, Marketing Director, Barclays Local Business.
• What makes your business different from the rest? We live in a world where everything claims to be better and yet everything seems to be the same... - Bright Marketing argues that in a world full of mediocrity it doesn't take that much to stand out from the competition.
• Customer Is King - How to exceed their expectations. Written by Robert Craven. Foreword by Sir Richard Branson
• Full of practical ways to take the pain out of planning and growing a business by focusing on who your target customers are and what they really want.

THE DELIVERY TEAM

The delivery team at The Directors' Centre, Robert Craven and Kiki Maurey, are the only people able to deliver the workshops using the Bright Marketing workbooks, the book, tools and techniques. It has been a real team effort to develop the programme.

WHAT THE DELEGATES SAY FROM LAST YEAR

'Last January, we were a team of just 4 with a turnover of around £150,000 a year and we look set to have almost doubled that in the past year and our aim is to take that to the half a million mark by year end 07, with profitability up by about 30%.'
- NB, Managing Director, Media Company.

'Based on current bookings as of 11 Jan 2006, Q1 2006 will already be at least as good as Q4 2005, and looks like it could be 3 times the Q4 2005 revenue.'
- IW, Managing Director, Management Consultancy.

'99% of delegates said they'd recommend The Directors' Centre workshop to a friend; 96% said they'd do something fundamentally different as a result of the Kick-Start workshop.'
- Barclays Bank Nov 2005.

the bright marketing Diary

We will be running another series of these seminars in the Spring of 2008. Full details will posted on this page, and distributed via our Newsletter, as soon as they become available. Subscribe to Newsletter.

FIND OUT MORE go to the Let's Talk page.

For more information on when and where The Directors' Centre is running public presentations contact office@directorscentre.com or call Tricia on +44 (0)1225 851 044.